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Research papers

The waking up of sleeping beauty flora by the kiss of prince researcher

A case history showing how a multifacetated methodology along with a close relation between research and marketing can contribute to strategic marketing decisions in the case of the salvation of a brand in an increasing competitive and changing...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Teresa Monjardino, Graça Galamba
Company: Unilever
June 15, 1991
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Citation

Monjardino and Galamba (1991a, June 15). The waking up of sleeping beauty flora by the kiss of prince researcher. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-waking-up-of-sleeping-beauty-flora-by-the-kiss-of-prince-researcher